The US Patents Office has issued thousands patents for items that never made it and many of those did not make it, not because they were not good ideas, but because their inventors did not know what to do with them. A business is more or less the same as a new invention. It has to be marketed, unless it is situated in the middle of the only street in town.

Having already started the business, it is to be expected that, you have already worked out your target market and evaluated the need for your products or services. Now you have to convert those potential customers into satisfied customers and this is where your promotional strategy comes in.

A promotional strategy is nothing more than a for reaching your intended market, which is of course the people most likely to need your services or products. At its simplest, your promotional strategy might consist of just hanging a sign over your door and relying on word of mouth from satisfied customers to circulate, thereby doing your advertising for you.

In some cases, this is indeed all the advertising a business requires, but the cases are not that widespread really. It works, if you are operating in a very small town or if your product or service is unique or very specialized or if you enjoy a long-standing good reputation. However, normally, customers need more facts to go on before they will be drawn to your business.

Therefore, the objective of your promotional strategy should be to get in touch with the greatest number of potential customers through the most economical use of your resources, which may include money, personnel and facilities. This means that you have to divine the channels of communication most used by your potential customers and try to connect with them through those. This is normally constrained by a budget.

Advertising involves the purchasing of time or space in the media you have selected in order to market your business to your intended market. You then have to come to a decision which form of advertising you are going to use: institutional or product advertising. Institutional advertising promotes the firm’s name as in: ‘Larry’s Boot Shop – The Best In Town’, whereas product advertising is more specific and might read: ‘Nike Walking Boots – 30% off at Larry’s. Offer Finishes Friday!’

Both forms of advertising can be successful and lend themselves better to some media than to others. Institutional advertising is better carried out on shop signs, sign-written vans or windows or promotional calendars, that is, static, long-term, business name advertising and product advertising is better done by newspaper, magazine, radio and TV, where one-off special offers can be promoted.

Owen Jones, the writer of this piece, writes on many topics, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

Nonetheless, it is the predictions of Nostradamus that are the most well-known and most abundant. Some biographical records of Nostradamus’ life state that he was afraid of being victimized for heresy by the Inquisition, although neither prophecy nor astrology fell under their jurisdiction. He would have been in danger only if he had practiced magic to back up his predictions.

In fact, his contact with the Church as a prophet and a healer were always excellent. His brief imprisonment at Marignane in late 1561 came about purely because he had published his 1562 Almanac without the previous consent of a bishop, contravening a recent royal decree.

Here then are a couple of the prophesies of the ending of the world and the annihilation of mankind.

December 21st, 22nd or 23rd 2012 are all possible dates for the ending of the world according to the ancient Mayan Calendar.

2012 has been determined by some to be the first possible date for the passing by of Planet X (Wormwood) and the demise of the world, as mentioned in Revelations, although this is hotly debated by Biblical experts and astronomers alike.

2012 is also the year given by Nostradamus as the possible demise. He gave three possible years for the apocalypse: 1994 and 1998 so this is his last opportunity to be correct.

2010 is the year so says the Hermetic Order of Golden Dawn.

In 1143 St Malachy prophesied that there would be only another 112 more Popes. The current Pope Benedict is the 111th. He also predicted that the final Pope would be known as Peter of Rome, so we will have to wait and see for this one.

2017 is the year specified to the Sword of God Brotherhood by the Angel Gabriel.

November 13th 2026 is the date according to a 1960 edition of ‘Science’ magazine. The author alleged that this would be the day that the planet’s human population would ‘reach infinity’.

2033 is held by many to be the 2000th anniversary of the crucifixion of Christ and a potential date for his return, which would indicate the demise of our Earthly period.

4,500,000,000 AD is the approximate date at which the Sun is due to explode and in so doing, destroy the inner solar system including our World. Nobody knows, but unless we wipe out ourselves first, this latter date is probably the most accurate and scientific date for the destruction of the planet.

Owen Jones, the author of this article, writes on many subjects, but is currently involved with custom wall calendars If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

The main thing you have to think about when you are considering drawing up a fly fishing calendar is: when will the water be at the optimum temperature? That is, the temperature that is best for catching fish. The right time to go fishing will depend on the region that you are looking at for your fly fishing trip.

In some locations, like California, the fishing is very good all the year round. While in other locations, such as Washington, you will have to stay away from the water in the winter as the cold temperatures will stress the fish and they will not be as plenteous.

Generally speaking, the fly fishing calendar shows that the best fly fishing is in the spring and summer periods. Early autumn will also find some places showing good fishing as well. Almanacs can be helpful to guide you towards the best fishing times and places as can continuously updating Internet web sites that are run by keen local fishermen.

Many locations will give weekly, and sometimes even daily fishing intelligence on their websites. They can tell you where the fish are biting and where the best locations in the river are to cast your line. They generally keep these fields of their web sites up-to-date pretty frequently. So you can get quality reports just by looking at what other anglers have to say about their fishing experiences.

Usually, fish like warmer water, although, there are other species like salmon and steelhead that thrive in colder water. However, in general, warm water will attract more fish. Nonetheless, if the water is too warm, the fish will be sluggish and will swim to places where the water is cooler.

The fly fishing calendar employed most often by experienced anglers has been compiled over a lengthy period of time. They expend a considerable quantity of effort to estimate where and when the best fishing will occur. Then they share it with others. That is one of the best things about fly fishing – the comradeship and the sharing that can come about because of a mutual love for the sport of fly fishing.

You can create your own fly fishing calendar with a little time and effort. Just do your homework and keep plenty of notes. When you see a trend, you will know that it is time to go fishing! Then you should be certain to help your fellow anglers by passing on the information via a local club or the Internet, if you are proficient at it, because others will be trying to work out what you already know. You know that most fly fishermen would do the same for you, do you not?

Owen Jones, the author of this article, writes on many subjects, but is currently involved with researching Franklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

There are two classifications of advertising: institutional and product. Institutional advertising markets the name of your company in general and product advertising markets a product or range of products or services. The type of advertising that a business needs, depends on the products or services that it allows.

Moreover, some kinds of advertising lend themselves better to institutional advertising rather than product advertising. For instance, a shop sign, a sign-written van or a promotional calendar are better suited to institutional advertising, while a newspaper or magazine advert would be better for advertising the latest special offer.

There are few facts and figures available that reveal the astonishing growth of the mass consumption society as well as those dealing with the expansion of the advertising industry. For instance, prior to the Second World War, US average annual expenditure on advertising per year had been about $2 billion for decades.

In 1950, as the post-war economy began to recover , American businesses spent $5.7 billion to advertise its goods and services. By 1960, that amount had doubled to $12 billion. By 1970, American business was spending $20.

Between 1970 and 1990, as the children Baby Boomers became adults and began earning and spending, advertising expenditure went through the roof, so that by 1986, it had reached $100 billion.

That phenomenal rate of increase could not be sustained, but by 1999, total expenditure on all forms of advertising exceeded $215 billion . The latest available figures are for 2007 and they stand at $280 billion.

In 1999, nearly 60% of all advertising dollars were spent on adverts in newspapers, magazines, on the radio and on TV. By 2007, that figure had fallen to about 54% as the Internet started to have an effect on advertising trends. These trends are expected to continue as every firm is expected to have its own website these days.

The nation’s largest advertisers are the manufacturers of cars, food, soft drinks, tobacco and beer and they filter most of their expenditure through about 13,000 advertising agencies., who normally create the ads and acquire the space or air time from the media too.

These agencies have been transformed over the last decade by mergers. The most lucrative advertising agencies these days are huge international concerns. WPP, the largest advertising agency in the world, billed $37 billion in 2008 and had this to say about itself:

“Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time”.

Owen Jones, the writer of this piece, writes on many topics, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

This odd movement of the planet is due to a couple of factors, the most important of which is something called ‘precession’. Precession arises from the fact that the Earth is not a perfect sphere. It is in fact about twenty-seven miles longer around the Equator that it is around the Poles. The Earth then is oblate, or fat around the middle like middle-aged spread, but it is due to the rotation not to its age.

If you picture the Earth with its Poles off centre. Then rotate that image and you will find that any point, except the exact centre of the axis, will move in a circle. But very, very slowly. So slowly that it takes 26,000 years to go full circle and get back to where it started from.

This point then, any point you choose, is very gradually shifting its position in relation to the stars because the axis is rotating too. The result of this is that, what we call the North Star (formally known as Polaris, which is in fact one degree off true North) will not be over our North Pole one day. In fact, by about 15,000 AD, Vega will be almost over the North Pole, although it will be about four degrees off true North. But even this will not endure, and by 28,000 AD, Polaris will be back above where it is nowadays.

One of the effects of the precession is that seasons change. They modify the dates that they take place, so that Summer could come earlier or later. The amazing thing about our calendar is that it is corrected for that (with the leap year). If it were not, the vernal or Spring equinox would shift over 13,000 years from March 21st to September 21st., which is the date of the autumnal equinox, exactly half a year later.

It is for this reason that the precession of the Earth is generally referred to as the “Precession of the Equinoxes”. Although the precession of the equinoxes is very slow, it can be readily seen. The correct year of 325.25 days is the length of time from one vernal equinox to the next vernal equinox, however, it takes 20 minutes and 24 seconds longer for the Sun to appear in exactly the same place with relation to the stars behind it over the same period. It is for this reason that accurate star maps have to be stamped with the exact time and date to which they refer.

Owen Jones, the writer of this article, writes on many topics, but is currently involved with researching Franklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

A DAY: The Earth rotates at a reasonably steady pace about the imaginary line running between the North and South Poles named the Earth’s Axis. The time it takes to revolve once is called a ‘rotation’ and this takes just under twenty-four hours. Nevertheless, because the Earth is constantly traveling around the Sun, the precise time from noon one day to noon the next is 3 minutes 56 seconds longer and this makes a day almost precisely twenty-four hours in length.

The actual time from noon to noon differs depending where the Earth is on its celestial course around the Sun, but if you average the days in a year out, it comes to precisely twenty-four hours.

A YEAR: All nine planets in our solar system move around the Sun in approximately perfectly circular routes called orbits. Each trip around the Sun is called a revolution and all the planets orbit around the Sun in the same direction. The course the Earth takes can be verified by noting its location against the background stars.

In view of the fact that you cannot see the Sun and the stars at the same time, it is necessary to note the position of the Sun in the morning and the see which stars come out there in the night. You will see that the Sun seems to pass through the twelve constellations of the zodiac during a year.

Earth’s trip around the Sun, which seems like the Sun traveling through the zodiac takes about 365.25 days. This is different from year to year, so astronomers add or delete a second in some years to keep their time correct with the Earth’s motion.

THE SEASONS: The seasons mark the change in the pattern of daylight over the span of a year. Because the Earth is tilted off centre, different parts of it receive different amounts of sunlight on different stages of its path around the Sun, a path that we call a year. So, between approximately the 21st September and late March, the Earth’s Northern Hemisphere is tilted away from the Sun, which produces Autumn and Winter, giving less than twelve hours of daylight per day.

From April to the 20th September, the Northern Hemisphere enjoys more than twelve hours of daylight a day, producing Spring and Summer. The exact opposite happens in the Southern Hemisphere.

The Equinoxes occur at the points in the year when there is exactly twelve hours of sunlight and darkness in the day. So, the vernal or Spring equinox is on or around the 21st March and the autumnal equinox is on or around the 21st September. Summer officially begins on the day with the greatest amount of daylight, the 21st June or summer solstice.

The winter solstice occurs on the shortest day, the 21st December. ‘Solstice’ is a combination of two words meaning ’sun standing still’ and the days are so named because they are the days when the apparent movement of the Sun reaches its limits and reverses direction again.

Owen Jones, the writer of this piece, writes on many topics, but is currently involved with researching Franklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our web site now at Promotional Desk Calendars

We do not understand exactly why they did it, but we can surmise that early man noticed a correlation between the weather and the stars, which were themselves not fully understood, of course.

Early man, probably even as far back as Neanderthal man, noticed the relationship between the weather and herd movements and crop growth, or at least fruit and nuts on local trees, if they did not have planted crops.

This means that people could see a connection between the stars and food availability. This relationship was probably ritualized into some sort of religion like early Wicca. Therefore, the stars became a very important part of the lives of every single person and it is probable that astrology and astronomy were widely intermixed by the average person.

However, there were also people who did not only use the stars as some enormous celestial clock and who tried to make sense of the whole shebang. I am going to narrate below, eight of the most important dates or years in the history of astronomy before Christ walked on the Earth. Never forget that they had nothing but an abacus to do there calculations and no telescopes, which came about two thousand years later.

585 BC: Thales of Miletus (c. 625- c. 547), a Greek, predicted a solar eclipse in Asia Minor purely on the basis of his observations and calculations. It was not a lucky guess!

c. 400 BC: the astronomer Oenopedes (5th. century). also a Greek, announces that the Earth is tilted on its axis with respect to the Sun.

352 BC: the Chinese report what they called a ‘guest star’, a supernova, which was the earliest reported sighting.

340 BC: The astronomer, Kidinnu (b. Babylon c. 379 BC) discovers the precession of the Equinoxes, ie the apparent change in the position of the stars caused by the Earth’s wobbling on its axis.

c. 300 BC: a ‘committee’ of Chinese astronomers compile star maps of the visible universe.

c. 240 BC: Chinese astronomers observe and make notes about Halley’s Comet. Also Eratosthenes of Cyrene (c. 276 – c.194 BC), a Greek, correctly calculate the Earth’s dimensions.

165 BC: Chinese astronomers notice sunspots for the first time.

c. 130 BC: the astronomer Hipparchus of Nicea (b. 147 BC), a Greek, correctly calculates the distance to the Earth’s Moon and also rediscovers the precession of the Equinoxes.

You will see from the dates above that obviously not everyone let nature and the stars govern their lives, as the common farmer or hunter did. Some men actually took pen to paper, but before pen and paper even existed, and tried to work out ‘why these manifestations occurred?’.

These people must have been remarkable men to have worked these measurements out by calculation, observation by the naked eye and rationalization alone.

Fascinated by astronomy, then why not pop along to our website at: http://astronomy.the-real-way.com

Easter – is the most important day in the Christian calendar, because it celebrates Christ’s Resurrection, which gave / gives Christians the hope of salvation and eternal life. Easter always falls on the first Sunday after the first full moon after the vernal (Spring) equinox, which is on 21st March.

Shrove Tuesday – (Mardi Gras or Fat Tuesday) was originally a day of penance, but is now marked by merrymaking. It is the day before the commencement of Lent.

Ash Wednesday – is derived from the marking of a cross on the forehead of believers with the ashes from the burnt palms used on Palm Sunday.

Lent – 40 days of atonement and fasting

Palm Sunday – the Sunday before Easter, celebrates the arrival of Jesus at Jerusalem, where palms were laid on the road before him.

Maundy (Holy) Thursday – the day of the Last supper.

Good Friday – is the day of Christ’s crucifixion.

Holy Saturday – is the day before the Resurrection.

The Annunciation – March 25th is celebrated by Catholics as the day that Archangel Gabriel told Mary about her impending pregnancy.

Trinity Sunday – is celebrated by some denominations in honour of The Father, The Son and The Holy Spirit. It was confirmed part of the holy calendar in 1334 by Pope John XII.

Corpus Christi – Catholics remembers the presence of the body of Christ on the Thursday after Trinity Sunday.

All Saints Day – this mainly Catholic remembrance is on November 1 and honours all Christian saints.

Advent – a religious season that starts on the Sunday nearest to November 30 and lasts until Christmas Day. It celebrates the birth of Jesus and anticipates his Second Coming. It was once a period of fasting, but now no longer.

Holy Days Of Obligation – are feast days in the Catholic calendar marked by attendance at mass and the avoidance of unnecessary work. There are six in the USA: Solemnity of Mary – January 1: Christ’s circumcision, ie his first shedding of blood Ascension – 40 days after Easter Assumption – August 15: Mary is accepted into Heaven All Saints’ Day – November 1 Mary’s Immaculate Conception – December 8 Christmas Day – December 25.

Owen Jones, the writer of this article, writes on many topics, but is currently involved with Franklin Covey planner refillss If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

They understood even then, thousands of years ago, that most stars appear to rise in the Eastern skies at night and travel on circular paths. They also noticed that some ’stars’ were ‘wanderers’ (we call them planets) and that sometimes they travelled ‘against the flow’.

They also named groups of stars that we now call constellations or even galaxies and knew that those visible in the winter were not the same as those visible in the summer.and that others were visible all year round. The average common man of 5,000 – 10,000 years ago almost certainly knew more about the movement of the heavenly bodies than the average common man of today does. (I mean men and women here, naturally).

They learned how to work out or at least locate the extremities of the sunrise and went to extraordinary lengths to mark those positions with huge stone structures, such as Stonehenge in the United Kingdom, probably to facilitate the location of certain positions of the sun or other planets or stars, which may have been vital to their religious beliefs or crop cycles.

In 1609, Galileo invented the first artificial device for looking at the stars and planets. It was the first astronomical telescope and through it he was able to see things millions of miles away that no person had ever seen before. Because of the deductions he drew from his observations, he clashed with the Roman Catholic Church and was often in serious danger for his life, so radical were his discoveries.

But humankind was not to be put off, and since then we have gone on to build ever bigger and ever better astronomical telescopes with which we can even detect radio waves, microwaves, X-rays, infrared waves and gamma waves from outer space. Forty years ago, we even travelled to our Moon. and we have sent probes to eight of the nine planets in our Solar System, as well as to quite a few comets and asteroids.

Where will we go next? That decision was always up to the government of the United States and the old USSR, but now there are other contestants in the field. What will China or India want to explore with their possibly slightly different outlook on life? Or will it be only a question of financial benefit?

The world may be in a state of change and power may be moving from its traditional seats in the West, but it has not lessened interest in questions that scientists think can only be answered in space. These are exciting times for the science of astronomy, but then man has always found astronomy exciting.

If you are interested in astronomy, then why not pop along to our website at: http://astronomy.the-real-way.com

The Sun is a great font for astronomy fun facts. Our own star, which provides us with all our heat and light is between 91 and 94.5 million miles from Earth. It’s not that nobody has measured the exact distance, but rather because the Earth revolves around the Sun in an ellipse, an uneven, orbit, so the distance varies depending on where the Earth lies in that orbit.

The Sun is only of average size for a star, yet it’s size is another terrific source of astronomy fun facts. As average as it is, it accounts for about 98% of all the matter in our solar system. Even with the huge planet of Jupiter on our side, we’re still a measly 2% of non Sun material.

It would take the diameter of about 100 Earths to measure across this average Sun. The solar winds produced by the Sun extends to about 50 times the distance from the Earth to the Sun. In other words, those solar winds reach out about 50 AU’s, with an AU being the distance from the Earth to the sun. That’s quite fantastic, isn’t it?.

How about astronomy fun facts that don’t have anything at all to do with the Sun then? What about our Moon? It’s the only object that man has walked on except the Earth until now. And one man actually travelled to the Moon but has never left it. Dr. Eugene Shoemaker really liked the Moon but was not found acceptable as an astronaut. After his death, he was cremated and his ashes were scattered over the Moon by the Lunar Prospector spacecraft in 1999.

There are many more astronomy fun facts about the Moon. It’s where what might become the oldest footprint known to man. Neil Armstrong’s giant leap for mankind left a footprint or shoe print in the Moon’s dust that will probably still be visible in 10 million years time.

Many people, in fact about 13% of those polled in 1988, still believed the Moon to be made of cheese. And finally the suits worn by the Moon-walking astronauts weighed 180 pounds on Earth but only 30 pounds on the Moon, because of the reduced gravity on the Moon. Talk about an instant diet, eh?

Astronomy fun facts aren’t limited to our close astronomical neighbours. Looking at stars is like looking into the past. Some of the stars we see today in the night sky are so far away that their light takes a million years to get to Earth. Some of the stars you see may literally be images of stars a million years old that aren’t even there any more. There are over 1 x 10 ^22 stars in the universe. That’s a 1 followed by 22 zeros. The number is really quite staggering.

There are thousands of astronomy fun facts that we could relate. But, unfortunately, this article can not be that long. So, please, walk out there at night, look upwards and learn more about astronomy for yourself.

Interested in astronomy, then why not pop along to our website at: Astronomy Today